1. Introduction
This Privacy Policy explains how LLC Beauty Vision (“we”, “us”, “our”) collects, uses, stores, and protects personal data of visitors and customers of Mashk online store, operating through the website www.mashkskincare.am.
We are committed to safeguarding your privacy and complying with the Law of the Republic of Armenia “On Protection of Personal Data” (HO-49-N).
By using our website, creating an account, or placing an order, you agree to this Privacy Policy.


2. Company Details (Controller Information)
Controller: LLC Beauty Vision
Registration number: 264.110.1457383
TIN: 55448050
Address: Verin Antarayin str. B/17, apt. 3, Kentron, 0019 Yerevan, Armenia
Email: beautyvision.int@gmail.com
Phone: +374 33 259 416
We process personal data independently and with the help of authorized service providers.


3. What Personal Data We Collect
3.1 Data provided directly by you
We collect and process personal data that you provide voluntarily:

• Full name
• Email address
• Phone number
• Delivery and billing address
• Account information (if applicable)
• Payment method (excluding full card numbers)
• Order history
• Messages and communication with our support team

3.2 Data collected automatically
During your visit to our website:

• IP address
• Browser type and version
• Device information
• Pages viewed
• Time spent on pages
• Referral source
• Cookies (see Section 7)

3.3 Payment data
Payments are processed securely by licensed Armenian payment service providers.
We do not store full card information. We may receive:

• payment confirmation
• transaction ID
• masked card details

3.4 Data of third persons
If you provide another person’s delivery information, you confirm that you have their permission.

4. Purposes of Processing and Legal Grounds
We process personal data for the following purposes:
4.1 To provide services and fulfill orders
Legal ground: performance of a contract

• Order processing
• Delivery arrangements
• Customer support
• Returns and refunds

4.2 To comply with Armenian law
Legal ground: legal obligation

• Accounting and taxation
• Providing information to authorities when required

4.3 To improve our website and protect it
Legal ground: legitimate interest

• Preventing fraud
• Ensuring security and stability
• Website analytics
• Improving user experience and product offering

4.4 For marketing purposes
Legal ground: user consent

• Newsletters, updates, promotions
• You may unsubscribe at any time.

5. Sharing Personal Data
We do not sell personal data.
We may share data only when necessary:

• Courier and delivery partners (name, phone, address)
• Payment gateways (payment info)
• IT/hosting providers
• Marketing and communication services
• Legal authorities if required by law

All service providers are obligated to protect your data.

6. Data Retention
We retain personal data only for as long as needed:

• Order information: minimum 5 years (tax requirement)
• Account data: while your account is active
• Communication history: 1 year
• Marketing consent: until withdrawn
• Technical logs: 30–180 days

After retention periods expire, data is securely deleted or anonymized.


7. Cookies and Similar Technologies
We use several types of cookies:
7.1 Necessary cookies
For site operation, cart function, session management.
7.2 Functional cookies
For remembering preferences.
7.3 Analytics cookies
For statistics and improving website performance.
7.4 Marketing cookies
Used only with consent.
You can disable cookies via your browser settings.

8. Data Security
We apply technical and organizational measures:

• SSL encryption
• Firewalls and server protection
• Restricted admin access
• Strong password policy
• Regular system updates
• Daily backups

We strive to protect your data but cannot guarantee absolute security.

9. Your Rights
Under Armenian law, you have the right to:

• Access your data
• Request correction or updating
• Request deletion or blocking
• Object to processing
• Withdraw consent
• Submit a complaint to the RA Personal Data Protection Agency

10. Contact Us
LLC Beauty Vision
Email: beautyvision.int@gmail.com
Phone: +374 33 259 416
Address: Verin Antarayin str. B/17, apt. 3, Kentron, 0019 Yerevan, Armenia